Add a Meta Pixel to campaign pages

Last reviewed: 2026-09-23

KickoffLabs dashboard has a page-level Meta Pixel ID and a separate campaign-wide tracking script area. The page-level ID is the simplest place to connect a pixel to one campaign page.

Connect a pixel to one page

1. In the campaign, open Pages & forms.
2. Open the page’s Manage → Page settings → Tracking.
3. Enter the Meta Pixel ID and select Save tracking.

The page-level connection runs alongside campaign-wide tracking. Clear the ID and save to remove it. If you also use a campaign-wide base pixel script, check for duplicate browser events before leaving both enabled.

Add campaign-wide or conversion scripts

Open Pages & forms → Shared settings → Analytics & tracking scripts. The form offers Header scripts — all pages and Footer scripts — all pages for a base script. It also offers Header conversion scripts — status pages and Footer conversion scripts — status pages for code intended to run in the post-signup/status experience. Select Save tracking scripts after adding code. Custom scripts may require a plan that includes tracking scripts.

Choose the conversion location based on the actual published visitor journey. A KickoffLabs page can show a post-signup state on the same page or redirect elsewhere; test the configured behavior rather than assuming a separate thank-you page is required.

Verify measurement

Open the published page and check browser events with your Meta diagnostics or pixel testing tools. Submit a synthetic signup and verify the expected conversion event. The KickoffLabs dashboard pixel ID is for browser tracking; the separate Facebook Conversions API connection sends signup events from KickoffLabs servers. If using both, check that your measurement setup handles duplicate events as intended.

Need help? Email support@kickofflabs.com with the campaign page URL, pixel ID, test time, and diagnostic result. Do not send an access token.