The reports built into KickoffLabs can help you optimize your contest in progress and measure the results of each campaign over time. This article will help you understand how to best use this page.
To access your Campaign Results click on the “Reports“.
1) specific landing pages or ContestBox or AnyForm.
2) type of leads
3) specific time period
* Note: The results can be displayed in the time zone which you require. To change the time zone of your report you can follow the path Account > Account Settings > Edit Profile.
Conversion Rate, Leads Captured and Unique Views
The first graph at the top, by default, is showing the CONVERSION RATE in %, the higher conversion rate, the better. The conversion rate is simply the number of conversions divided by the unique visitors to your campaign. The other two options: LEADS CAPTURED and UNIQUE VIEWS are also clickable. Clicking on them will update the graph.
The doughnut graph on the right side of the screen is showing how much value has been generated.
Each activity has been linked with certain financial value, which can be changed by clicking “Change how this is calculated” to access ROI Configuration Options.
Information about sharing the campaign
Below the graphs you will find information about sharing the campaign. This section helps you measure how well you are incentivizing leads to share the campaign by measuring the viral boost, leads generated from sharing, and more.
Effectiveness of the campaign emails
In the next section scrolling down you will find the effectiveness of your campaign emails. To filter by the type of e-mails you are sending, click the blue arrow next to “All Emails“.
Where do the leads come from?
Finally, there is a section showing where the leads are coming from.
Need help? Let us know at email@example.com!