Customizing a Facebook Action
Leads can now easily share the contest, or engage with your brand, on their favorite social media platforms! Learn more about creating your first KickoffLabs action here.Below is our current offering of actions that can be completed via Facebook.
Looking for the “Like a Page” action? Facebook recently retired that action and replaced it with the “Visit us on Facebook” action. Award points for having a lead visit your Facebook Business’ profile. A lead can then optionally take the additional step to like the page.
Increase your engagement by linking out to a specific Facebook page that you’d like leads to visit. A lead can check out your post, give it some love, and maybe even leave a comment.
Award points when a lead shares the contest with their friends on Facebook.
Share Link on Facebook
Award points when a lead shares a specific site or blog post on Facebook instead of just sharing your contest. Ideally the page being shared has the KickoffLabs campaign script on it (either Anyform or Contest Box) so we can track referrals that sign up from the link.
Refer Friends (FB Messenger)
Award points when a lead shares the contest with their friends on Facebook Messenger.
Share Link on FB Messenger
Award points when a lead shares a specific site or blog post on Facebook Messenger instead of just sharing your contest. Ideally the page being shared has the KickoffLabs campaign script on it (either Anyform or Contest Box) so we can track referrals that sign up from the link.
Frequently Asked Questions:
Can I Award Points for Liking my Facebook Page?
Facebook recently updated their TOS guidelines to restrict incentivizing leads to like a Facebook business page. The changes to the TOS resulted in Facebook retiring the like action (one of Facebook’s social plugins) and replaced it with a “Visit us on Facebook” action. The main difference between the two actions is that the focus will now be geared toward increasing organic reach and giving the lead a choice to take the next step after visiting the page and like the page. This results in better page engagement as the people liking the page are truly interested in the page instead of increasing likes in exchange for points/prizes.
Can I track Actions Taken on Facebook?
Facebook (and other social platforms) do not pass data back to KickoffLabs on whether or not the lead followed through with the action (for user privacy and other reasons). For this reason, our actions can only be completed once for points.