What Are Actions?
Actions are tasks taken outside of KickoffLabs you would like your leads to perform to earn extra points in your campaign, for example visiting a website or following your business profile on Twitter.
How to Create an Action
From the campaign dashboard, select “Scoring” and choose “Actions.” Here you can add a new action or edit an existing one that you have created.
Each action can be individually customized for things such as:
- Setting the amount of points to award for completing the specific action
- Setting the call to action button text
- Setting a URL
- Enabling/Disabling the action from displaying on a page
Action Types Available at KickoffLabs
We’ve listed below a variety of platforms that you can create your first action with:
Custom HTML Action **Please note – This action requires knowledge of writing HTML + a paid KickoffLabs Business plan**
Custom Lead Tag Action **Please note – This action requires knowledge of coding/API’s + a paid KickoffLabs Business plan**
Have an action that you would like to see as an option? Let us know by reaching out to firstname.lastname@example.org!