Change which merge fields are required in MailChimp

Last reviewed: 2026-06-01Reviewed by KickoffLabs SupportApplies to: Legacy support articlePlan: Varies by feature

This guide walks through change which merge fields are required in mailchimp for integrations and lead sync.

Steps

A common question: “How do I change the required merge field settings in MailChimp?” Click here for the full MailChimp setup instructions.

• Log in to MailChimp and find your selected list
• Under settings select ‘List fields and |MERGE| tags’ From here, you will need to UNCHECK ‘Required’ for form field data you do not capture in KickoffLabs if you want to be able to sync your leads.

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What to check after

• Confirm the setting, export, integration, or message changed where you expected in KickoffLabs.
• If this affects leads, forms, referrals, emails, or integrations, submit a fresh test lead and verify the result end-to-end.
• Save the campaign URL, test lead email, screenshots, and any error messages before contacting support.

Need help? Email support@kickofflabs.com with your campaign URL, the lead email you tested with, and a screenshot of what you expected to happen.